#DEVA CULRS STYLE TO CUT HAIR DRIVER#

And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. Everyone had super healthy hair, no complaints.Īnd I had moved actually from Orlando to Miami.

But I didn't attribute it to the products because I had used them for four years on my clients, on myself with no issues at all. People were really obsessed with watching my hair grow out because I had chopped it all off. And what I noticed was it was - I was going through this amazing healthy hair journey. MERO: So my hair became more important to me when I started doing YouTube videos.

#DEVA CULRS STYLE TO CUT HAIR DRIVER#

But if you want to say that they jumped on the bandwagon, I would say that DevaCurl is the driver of that wagon.įADEL: So what led to this lawsuit? I mean, what was happening to you? You're a hairstylist, right? What was happening to you and your clients? And even the original founder, Lorraine Massey, wrote the 'Curly Girl' handbook.Īnd since then, it's really evolved to where there's all these sort of - you could call them copycats in the industry, all these other product lines coming up. And so they've created this huge brand that's everything from stylists and products to salons. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. STEPHANIE MERO: Thank you so much, Leila.įADEL: So for our listeners, can you explain the significance of DevaCurl to the curly hair community? So we've called up someone with direct experience with the company's products, Stephanie Mero. We stand behind the quality and safe use of our DevaCurl products' - end quote.

They declined but provided a statement which reads in part, quote, 'we are aware that a lawsuit has been filed, but we do not discuss active litigation. We invited DevaCurl to speak on the program. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. But now DevaCurl is mired in controversy. One company's products dominate this corner of the hair care market, DevaCurl. And if you're part of the curly hair community, you know this natural hair movement runs deep. They're choosing to let it curl rather than straightening it with heat and chemicals.

For years now, more and more people have been embracing their natural hair.

Deva culrs style to cut hair